01
Restaurant & Food Business Development
Concept design, menu and recipe development, kitchen and operations design, and support from opening through to running the business — drawing on experience with 65+ venues.
Services
Services
Centred on food, region, and education, I support building, growing, and handing on businesses.
02
Product Development, Packaging & Branding
Brand design, packaging, and e-commerce for regional food, alcohol, and confectionery — shaping a maker's intent into something that reaches the people who buy it.
03
Regional Production & Tourism
PR for tourism strategy, producing facilities, building regional brands, and connecting local government, universities, and businesses.
04
Market Entry & Overseas Expansion
From deal design with domestic retailers and commercial facilities to building overseas sales channels in Hong Kong, Shanghai, and Vietnam — with JETRO project experience.
05
PR, Communications & Media
Social-media operations, media relations, organising ambassadors, and film/advertising production — designed with the perspective of someone who came up through news and advertising.
06
Business Succession & Turnaround
Brand revival after succession, organisational restructuring, spin-offs and business transfers, and PMI — drawing on having carried a succession through to a completed transfer myself.
07
Education & Talent Development
University teaching and research, industry–government–academia projects, and planning and running schools for food-industry talent.
08
International Business Development · Japan–Korea Partnerships
Bringing a company or brand's vision, across borders, into an executable business — centred on Japan and Korea. I take the time to understand what the other side intends and needs, connect them with the right companies and specialists, and work out roles and execution terms, carrying the concept through to the next decision and action.
ApproachHow I Work
01 Define RequirementsOrganise purpose, challenges, and constraints, and reach agreement with stakeholders
02 PlanShape the concept, business plan, structure, and process
03 ExecuteWork on the ground, driving production, operations, and PR together
04 Review & Follow-throughReview results and stay engaged through the next improvement and handover
Centred on “designing how information is communicated” and service-system design, I carry projects through end to end — from defining requirements to review and post-launch support.
InternationalInternational Business Development · Japan–Korea Partnerships
Restaurant development, brand-building, regional production, overseas expansion, business succession — the way of working I've built up over the years, connecting different specialities and turning a concept into an executable business, has increasingly been called for in cross-border collaboration too. International business development and Japan–Korea partnership support is an extension of that work. Centred on Japan and Korea, I put together collaborations between companies, brands, and specialists — organising the purpose and challenges of a project, finding the right partner, and shaping roles and execution terms, so the concept can move to its next decision and action.
01 FramingOrganise purpose, challenges, and constraints, and clarify the business hypothesis and key questions
02 Partner DevelopmentSearch for and evaluate candidate companies, and design meetings
03 Business DesignOrganise the entry method, role division, and costs into an execution plan
04 Execution SupportManage meetings, schedule, and issues, and record progress and decisions
On each project, I handle framing the business concept, searching for and evaluating partner companies and specialists, drafting proposals, coordinating negotiations, and driving the project overall.
A Korean company × a Japanese design/production company
Organising a Korean company's technical and design requirements and exploring collaboration with a Japanese design/production company. Coordinating production content and the terms of the business with stakeholders across Japan, Korea, and the US.
A Korean restaurant brand × expansion into Japan
Developing an operating partner in Japan for a Korean restaurant brand's entry into the Japanese market, and working out the entry model and business terms for moving from a first store to a multi-store rollout.
A Korea-originated IP's expansion into Japan
Leading the business planning for a Korea-originated IP's expansion into Japan, and working out a collaboration structure across box office, licensing, sponsorship, and business partners.
Let's Start With a Conversation
Whatever the scope or details, feel free to reach out.