Food · Region · Education

Making the connection
between people and food
better.

Across food, region, culture, and education, I build, grow, and hand on businesses. From supporting restaurant openings to regional branding and university teaching and research, I've worked at the intersection of food for more than 20 years.

Black-and-white portrait of Ryutaro Matsuda
65+venues
Restaurant openings and renovations supported (since 2010)
15yrs
Years as Representative Director (2010–2024)
3countries
JETRO overseas market-entry support (Hong Kong, Shanghai, Vietnam)
320+students
University students mentored (2022–2026)

CareerThe Path So Far

See Profile →
2003Joined NHK. Covered news in Tokyo/Shibuya and Aomori as a news cameraman
2007Moved into advertising and film production (Orange and Partners)
2010Founded oiseau Inc.; began supporting restaurant openings
2015Took over a greengrocer; entered alcohol sales; became President of Keio SFC Mita-kai
2020Hirosaki BRICK at the Red Brick Warehouse Museum; NewsPicks NewCafe
2022Associate Professor at Tohoku University of Art & Design; began a master's at Keio

Now — Current Activities

  • 2026 –
    TOHOKU REGENERATIVE FOOD FESTIVAL, PR DirectorLeading PR (TV, radio, transit ads, social) and production
  • 2026 –
    Tohoku Univ. of Art & Design, Food Culture Design CourseGuest lecturer. Continuing education and research on food and regional culture
  • 2023 –
    Tamura Sake Brewery, F&B and Retail AdvisorAdvisor for the F&B and retail business of a mixed-use development in Fussa, Tokyo
  • 2015 –
    MUFG Research and ConsultingExternal expert for a counter-function programme; oversees plans, product development, packaging
  • 2015 –
    Keio SFC Mita-kai President / Keio SFC Adjunct LecturerMita-kai has 30,000+ members. Teaching a practicum at SFC since 2019

Topics — Latest

  • 2026.04
    Tohoku Univ. of Art & Design, Food Culture Design CourseAppointed guest lecturer in the Food Culture Design Course
  • 2026.04
    TOHOKU REGENERATIVE FOOD FESTIVALTook on PR and production as PR Director
  • 2024.12
    TOHOKU FOOD LABJoint press conference with the producer for the student-developed confiture “laugh ture”
  • 2024.03
    Hirosaki BRICKConcluded operations at the end of the contract term
  • 2023
    MORIUMIUS, Ogatsu, MiyagiExperienced grape harvest through winemaking as part of seminar activities

Get in Touch

Feel free to reach out with any questions about food, regional projects, or education.

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